Are you running a Facebook Business Page? Do you feel as though your Facebook engagement (reach) is dismal at best? We all know that Facebook keeps changing the rules on us and it is hard to keep up!
Whilst some of the struggle is because of the algorithm that is used to place posts in newsfeed, the truth is that you might be doing it ALL WRONG!
Chances are you are doing at least one of these things and being penalised by the Facebook algorithms and killing your Facebook Business Page (FAN Page).
Here are 5 things you should take into consideration if you want to increase your page ranking overall.
1: ARE YOU POSTING TOO OFTEN?
There is a common assumption that the more often you post stuff on your Facebook Fan Page, the more you will be seen on Facebook. This is not always true… If you are posting frequently to your Facebook Business Page, there is probably a good chance that you are not posting high quality content.
If this is not true then skip this point and go straight to the next one. BUT Facebook ranks its pages using ‘post engagement’ as a determining factor in what is deemed relevant to show in the newsfeed of your followers. So if you are posting often, and you have low engagement on your posts then you will be penalised.
HOT TIP: “It is better to post dynamic content, less frequently and get more engagement that to post low quality content on a regular basis that has a low-engagement factor.”
2: LOW ENGAGEMENT FROM INDIVIDUAL FANS
The way that Facebook algorithms work, is that they give ‘points’ to pages when they receive feedback from a particular fan (in the form of a ‘like’ ‘comment’ ‘tag’ or a ‘share’). So if someone interacts with a page, they will see more posts from that page. However if a fan rarely interacts with your posts, then you will almost disappear from their feed. Even if your fan is enjoying your posts, unless they are engaging with you, your posts will not always be seen by them.
HOT TIP: “It is better to post engaging content, with call to actions to your audience to entice them to interact with your page.”
3: LOW ENGAGEMENT FROM FANS OVERALL?
Low overall interaction from Fans of a page is a big RED FLAG to Facebook that will lower your overall page ranking.
Many people are of the assumption that having lots of fans on a page will automatically increase their reach. This is only the case if you have a high percentage of passionate followers that give you lots of engagement.
The key to having a good ‘page rank’ is to build your audience full of people who are genuinely interested in your business.
HOT TIP: “It is better to have loyal following of 100 people who interact with your page regularly than to have 2000 fake fans who ignore you.”
4: SPAM! NEED WE SAY MORE?
Because users can easily “hide” your posts, or “report story or spam” by clicking on the arrow next to a page post, posts seen as pure marketing spam (i.e. “Buy our products.”) are easily reported as such. Once reported, Facebook, much like Google, pushes the down the ranking of pages deemed “spammy.”
HOT TIP: “It is not going to benefit you to SPAM your audience. Your customers will eventually tune out to your posts.”
5: POST NATIVELY TO FACEBOOK
Don’t cross-post YouTube videos – Upload video files directly to Facebook. You will probably notice around ten times as much organic reach as posting YouTube video links, because the theory is that Facebook is actively trying to become known as a video site. Post natively – as in, native to Facebook, the platform bumps posts scheduled through the native facebook scheduler. It is best to schedule posts directly on facebook, and this will help your organic reach. Sometimes this will mean a little bit of double handling but it will be worth it when your audience gets to see more of your posts.
HOT TIP: “Facebook will reward you for posting and scheduling from within the platform. Do as much as possible in Facebook.”