So you wrote a blog article? You posted it to Facebook and then you went off and started writing the next article… hoping to joyfully fill your wordpress blog with loads of great information that people will be falling over themselves to read?
Then crickets.. you look at your Google Analytics and that post received 10 clicks.. you pray that someone actually read it.
You post the next one, you repeat the process and eventually you end up with a whole library of articles that have each had 10 clicks each.
I’m writing this article because this is what I see happening in most businesses. Each blog post having a shelf life of a couple of weeks at best.
What if you could give that blog post a shelf life of many years?! What if you could continually drive new traffic to the same post and still keep it fresh and shiny in your audience’s eyes?
Hopefully after you read the following tips, you will be inspired to breathe new life into your old posts and use the idea of ‘repurposing’ content to find new and exciting ways to create many pieces of content from the original and spread the word further over a longer timespan!
IDEAS FOR TURNING 1 ARTICLE INTO MANY PIECES OF CONTENT
1: Create the blog post in WordPress as you would normally using text, images and video if this is applicable
2: Schedule the blog post out organically to FB using the link to the blog article
3: If there is a video involved get the video subtitled for FB .. ( I use REv.com for this) upload on its own to your page.
4: Create 4 (or as many as you like) hooks for this post, using different questions or excerpts from the article (find 4 unique images to go with these hooks). Schedule out at intervals to your Facebook page with a link to the original article. You might want to do this at monthly intervals, 6 monthly or whatever works for you.
5: Share your article into Facebook groups under the appropriate theme days
6: Upload the video separately to Youtube
7: Add the article to your google+ profile
8: Add this article to your Google My Business profile
9: Submit URL to Google Search Console
10: Post the article to your LinkedIn profile
11: SEO the article using Yoast (or SEO plugin of choice) and specific tags & keywords related to the topic
12: Submit article URL to Google Search Console
13: Add your Blog link to your Bio (I use LinkTree to do this)
14: Use all points 2 and 4 for Instagram too!
15: Share your post to Pinterest using an image thats appropriate or create a cool infographic to demonstrate the content
Just imagine that your audience is growing all the time, and you are doing them a dis-service by keeping your old (and new) articles a secret from them. Many of those article you debuted months or even years ago are still just as awesome today, so give them the attention they deserve. Help new audiences uncover the treasure trove of ideas buried in your archives and point the light in different directions to your old audiences to help them see how the article relates to them.
Repurpose, Update and re-post them. Write some new hooks.Change the pictures around. Even set up a throwback sequence once your library is in full swing. Thinking outside the box when it comes to distributing and recycling content is a lot easier than continually coming up with new and fresh content.
AND when you do write a new article…..whatever you do, don’t let them disappear into obscurity!